Time is Running Out: CEDIA Expo/CIX PitchFest Debuts Next Week with $1,200 in Savings and Breakout New Brands
Time is Running Out: CEDIA Expo/CIX PitchFest Debuts Next Week with $1,200 in Savings and Breakout New Brands Commercial Integrator, CE Pro and CEDIA Expo/CIX are continuing final preparations for next week’s two-day webinar event: CEDIA Expo/CIX PitchFest: New Exhibitors Take the Stage. Scheduled for Dec. 16 and 17 at 2pm ET, PitchFest is designed to give integrators, […]
December is Your Competitive Advantage
December is Your Competitive Advantage Four critical areas every custom integrator should focus on before the calendar flips to 2026. December is that weird month where everyone’s simultaneously trying to get projects done before the holidays, close out the year, and somehow still run their business. Holiday parties, year-end vendor calls, and family obligations all […]
Selling the ‘Cave of Pain’
Selling the ‘Cave of Pain’ Don’t be afraid to ask clients, “What do you expect from us when things don’t work?” Setting expectations during the sales process can make the difference between a raving fan and someone who gives you a one-star Google review. Instead of shying away from the hard truth that technology breaks, […]
What I Learned From 3 Days with the CI Industry’s Top Performers at Total Tech Summit
What I Learned From 3 Days with the CI Industry’s Top Performers at Total Tech Summit From luxury client insights to hiring strategies, Total Tech Summit proved why focused time with top integrators still matters as the event evolves. What has always intrigued me about the custom integration industry is just how niche it is. […]
Avoiding Lighting Design Pitfalls
Avoiding Lighting Design Pitfalls A look at some of the common challenges lighting designers face — and how to solve them. We’re about 10 years into having lighting integrated within the AV industry, and I have spoken to — and worked with — many integrators in that time. The feedback that I often get from […]
Audio/Video Everywhere With AV Over IP
Audio/Video Everywhere With AV Over IP Customers may not appreciate how it gets done, but sending audio and video throughout the home has become a constant request. Audio/video over IP has become easier than ever, which is fortunate because it has become more popular than ever. “Clients don’t typically ask us for specific distribution technologies, […]
Forget Your Feelings
Forget Your Feelings Getting the results you want means paying less attention to how you feel and more attention to what you do. Picture this: You’re on a quiet walk in the woods. The sun is shining through the leaves. A gentle breeze is blowing. The birds are chirping. Out of nowhere, a giant bear […]
Finishing Strong
Finishing Strong With the end of the business fiscal year — and the end of the calendar year — now is a good time to make a plan for the remaining months. At Future B2B, Residential Systems’ parent company, the fiscal year 2025 finishes at the end of September. So, for the past month or so, all […]
Premium Audio Corporation Brands Unveil Exciting Innovations for 2025 at CEDIA Press Event
Premium Audio Corporation Brands Unveil Exciting Innovations for 2025 at CEDIA Press Event At a dynamic press event, a leading Premium Audio Company showcased its brand’s latest products and strategies, offering a glimpse into the innovations set to define 2025 and beyond. The event highlighted developments across both consumer and integrator-focused product lines, with presentations from top […]
Stop Losing Customers Who Don’t Understand your Pricing
Stop Losing Customers Who Don’t Understand your Pricing It is time to be more transparent with your pricing and stop treating it as a dirty little secret. Innovation has been in overdrive since ChatGPT’s debut in November 2022. Consumer buying behaviors are evolving just as rapidly, and a few key metrics pushed us to pivot […]