Image Credit (Furnituretoday.com)
AT THE HIGH POINT MARKET – Looking at the way homeowners use their homes today, Bedgear sees an opportunity to help retailers build bigger tickets while giving consumers solutions to help overnight guests sleep more comfortably.
The company is showcasing two different products that help alleviate that pinch point for consumers, and going into the fall holiday season, Eugene Alletto, CEO of Bedgear, says now is the perfect time for retailers to floor those options.
A new 10-inch, patented mattress designed with air coils and an automated pump for inflating and deflating to replace the standard 4-inch mattresses tucked into sofa sleeper. Priced to retail at $399 and pack in a box, the mattress deflates to fold into the sofa when not in use. Pull it out, press the button to inflate it and the mattress is ready to use.
Bedgear has developed a new inflated mattress to work with sofa sleepers.
The other offering is the Sleep Kit that makes a sofa a comfortable place to sleep. Packed in a duffle for easy storage, the kit includes a topper to cover the cracks between seat cushions, a set of sheets, pillow and a comforter. Priced to retail at $199, the kit fits a standard-sized sofa.
“Our research tells us that there are a lot of families using guest rooms for multiple purposes,” Alletto said, adding that there aren’t traditional beds in many of those spaces. “Instead, the rooms are used for home offices and may have sofa sleepers in them or a sofa that is turned into a sleeping space for guests.”
Alletto said the new products were designed to meet the needs of the “new spare bedroom” and to give consumers options when considering how to host overnight guests.
Both the inflatable sofa bed mattress and the Sleep Kit are featured in Bedgear’s High Point showroom, Plaza Suites, space 1-500.
SOURCE: furnituretoday.com