BENTON HARBOR, MI — Appliance giant Whirlpool Corp. has unveiled a major promotional campaign designed “to thank and celebrate consumers and the story of 115 years of consumer-centered innovation,” the company announced.

The campaign will build momentum toward Nov. 11 – Whirlpool Corp.’s official 115th anniversary – with activities “that celebrate multi-generational family stories connected to Whirlpool Corporation appliances and the legacy of American manufacturing,” corporate officials said.

Whirlpool Corp. is marking 115 years “as the only remaining American-owned major kitchen and laundry appliance manufacturer based in the U.S.,” said the company, whose business units include KitchenAid, Maytag, Amana, JennAir and InSinkErator.