Consumer Insights Now Week 2 – What’s motivating Gen Z furniture shoppers?
(Image Credit: Home News Now)
In this second installment of Consumer Insights Now, sponsored by Bread Financial, we continue our analysis of the needs and wants of Gen Z consumers. A key takeaway is that they plan to own any furniture they purchase for just three to four years, which coincides with when they plan to move into a new home. A vast majority also like furniture that can be mixed and matched. And while comfort and selection are major factors in their decision, price is also important, as nearly 50% surveyed have only spent between $250 and $999 on furniture so far this year. For this and more, scroll through the slides below.
