Ashley Furniture offers effortless luxury with new Luxe home collection
For decades, luxury home furnishings have seemed out of reach—kept apart by price, not by velvet ropes or exclusive clubs, but by the belief that beautiful, well-crafted furniture was only for a select few. The message has been consistent: premium materials, sophisticated design, and exceptional craftsmanship come with equally premium price tags.
Ashley is changing that narrative with the launch of Ashley Luxe , a distinctive collection that reimagines the traditional luxury furniture experience. Rather than compromise quality to lower costs, Ashley Luxe redefines what luxury furniture can offer—blending high-end materials, careful craftsmanship, and designer-quality aesthetics with Ashley’s commitment to making beautiful living possible for everyone, including Luxe ambassador Hailee Steinfeld .
Luxury furniture redefined
Ashley Luxe is guided by a clear premise: everyone deserves to live beautifully. This collection features genuine top-grain leather, wood construction, premium fabrics like boucle and velvet, and thoughtfully integrated details—soft-close drawer glides, built-in charging, modular designs—usually reserved for furniture far beyond the average homeowner’s reach.
The Ashley Luxe difference is found not only in the quality of individual pieces, but in its comprehensive approach to elevated living. Every major area—living room, bedroom, dining, home decor—can be tied together to create a layered, aspirational home. Whether updating a single space or reimagining your entire environment, Ashley Luxe delivers the versatility, style, and value needed to bring your vision to life.
Five signature collections—Bracken, Calden, Modero, Neo, and Whitehaven—offer distinct personalities and design sensibilities, so there’s a perfect fit for those drawn to natural, organic elegance as well as those who appreciate sleek, contemporary sophistication.
The Bracken Collection
Furniture that highlights the natural character of genuine wood brings a sense of luxury that feels authentic and timeless. The Bracken Collection builds its entire aesthetic around the elegance of wood and oak veneers, finished in French oak to showcase rather than mask the unique grain that sets every piece apart.
This collection brings warmth, character, and lasting appeal to both dining and bedroom spaces. Bracken celebrates individuality via natural wood markings, like knots and gentle cracks, that tell a story as the years pass by.
Bracken in the dining room
At the heart of the Bracken dining lineup is the 60″-84″ extendable dining table , an elegant blend of style and function. With an Easy Glide extension, a single person can expand the surface for gatherings, turning everyday meals into moments worth remembering. The French oak finish sets a welcoming tone for both family dinners and special occasions.
The matching upholstered dining chairs are designed for comfort—not formality—featuring plush upholstery and smooth-rolling casters that glide easily without scuffing floors. It’s a clear example of how Ashley Luxe merges luxury form with practical living.
The Bracken display cabinet is 37.88″ wide, and features reversible bottle shelving that adapts to your collection while stemware racks suspend glasses overhead. French black and oak finishes frame adjustable shelving behind glass doors.
Bracken in the bedroom
Bracken’s bedroom pieces bring an extra layer of refinement. The Bracken king canopy bed stands as a stunning architectural focal point, with its wood frame and generous proportions. The French oak finish radiates warmth, while the canopy design introduces visual drama and comfort.
The Bracken dresser and mirror combination stands 73 inches tall with eight smooth gliding drawers built from solid wood and oak veneers in French oak finish. The mirror mounts directly to the dresser back, eliminating gaps while felt lined top drawers and cedar lined bottom drawers separate delicate items from seasonal storage.
Storage furniture in Bracken reflects a careful balance. The 28″ 3-drawer charging nightstand pairs wood and oak veneers with built-in USB-A and USB-C ports. This keeps devices charged and bedside cables tidy.
Bracken’s storage pieces offer height and capacity in solid wood and oak veneers finished in French oak. The five drawer chest rises 54 inches tall with removable jewelry trays and soft close mechanisms that keep movement quiet while the eight drawer dresser stretches 65 inches wide with cedar lined bottom drawers and felt lined top compartments.
Every element in Bracken showcases quality construction you’ll depend on for years, allowing wood’s natural process of developing a lived-in patina to lend even more character over time.
The Calden Collection
Modern homes demand adaptability, shifting effortlessly between movie nights, big gatherings, or quiet evenings in. The Calden Collection answers the call with modular seating designed for ultimate customization, never sacrificing luxury.
Available in oyster boucle, sable velvet, and caramel leather, Calden lets you choose the right texture and tone for your space. Each fabric brings its own dimension: boucle delivers a tactile, sophisticated texture; velvet provides rich, jewel-like color; leather offers enduring, easy-care elegance.
Modern design details
Calden’s true luxury lies in its thoughtful execution. Ultra-thick foam cushions are both reversible and easily refreshed. This means your seating looks and feels new for longer.
All fabric options include NuvaLuxe™ treatment for water resistance, adding everyday utility to textural beauty. Plush feather-fiber blend pillows complete each setting with softness and visual layering.
Even the bases get careful attention, featuring non-skid legs to keep pieces stable and floors protected. It’s a comprehensive approach, considering how every detail influences both experience and environment.
Modular configuration
Calden’s modular design frees you from static layouts. Start with a compact two-piece sectional or scale up to a room-defining eight-piece U-shaped sectional . Every side of every piece is fully finished and modular, supporting open concept living and evolving needs.
As life changes, Calden adapts to reconfigure or expand instead of replacing. This is luxury that grows with you, placing flexibility, comfort, and beauty on equal footing.
The Modero Collection
Power reclining furniture often feels at odds with refined design, but the Modero Collection shifts that expectation entirely—uniting convenience, comfort, and designer-worthy aesthetics.
Modero features top-grain leather on all front-facing surfaces, skillfully paired with high-quality faux leather elsewhere to balance an upscale look with outstanding value. The leather’s variations and texture age gracefully, developing richness over the years.
Technology & comfort
Modero makes luxury easy to experience, with one-touch power controls that take you from upright to reclined smoothly and quietly—no awkward levers needed.
Built-in USB-A and USB-C charging points keep devices powered, helping your space stay beautifully organized and free from cable clutter.
Modular flexibility in reclining seating
Modero is modular, enabling custom configurations for personal spaces both small and large. From power reclining loveseats to modular sofas , and expansive sectionals , Modero allows for a tailored fit, proving there’s no need to compromise comfort for style or affordability.
The Neo Collection
The Neo Collection brings dimension, warmth, and richness through the use of wood and spruce veneers, with a medium brown finish. Designed to enrich both bedroom and dining, Neo feels at home in modern and transitional settings.
Hardware that stands out
Neo’s drawer pulls are standouts, containing metal hardware with hammered textures and warm pewter tones. These accents add tactile and visual interest, serving as the finishing touch that brings each piece to life.
Bedroom luxury and versatility
Neo’s bedroom range accommodates various styles. Classic panel beds showcase the beauty of wood construction and a timeless finish, while upholstered options covered in boucle offer softness and a contemporary edge.
- Neo wingback bed : Streamlined wings shape the silhouette, bringing quiet structure and comfort that settles naturally into your space
- Neo upholstered wingback bed : A gently curved wingback profile, wrapped in plush boucle, offers a backdrop for late-night reads and restful mornings
Each piece is made to support daily rituals. Features like gliding drawers, felt and cedar-lined interiors, and jewelry trays provide a quiet luxury experience.
- Three-drawer charging nightstand measures twenty-nine inches and offers integrated charging
- Five-drawer dresser delivers vertical storage that maximizes floor space
- Eight-drawer dresser provides storage and maintains organization in the bedroom
Dining comfort and style
Neo’s boucle dining chairs and boucle dining arm chairs offer foam-cushioned seats and wood frames. Gather at a round dining table for conversation, or use an extendable dining table to fit daily meals or more guests as needed. Add a dining server to keep essentials within reach. Each piece is designed for real use, supporting connection at every meal.
Living room aesthetics
Neo’s square end tables flank sofas with surfaces sized for remotes and reading materials. Curved console tables tuck behind seating or against walls, creating display areas without sharp corners. Round coffee tables gather groups naturally with circular proportions that encourage flow. Each piece supports how rooms actually get used.
Making luxury accessible
Ashley Luxe is more than a furniture collection; it’s a transformative philosophy that elevates the entire Ashley experience. By combining considered materials, thoughtful design, meticulous craftsmanship, and accessible value, Ashley Luxe welcomes you into the world of sophisticated living without barriers.
Visit your nearest Ashley Luxe location to experience these collections in person. Feel the leathers, relax into the cushions, explore the soft-close drawers, and discover how real luxury feels.
SOURCE: Ashley Furniture