“3-in-1 Grilling Starts Here” Highlights Multi-Function Grilling Capabilities as Consumer Demand Continues to Grow
COLUMBUS, Ga., April 15, 2026 /PRNewswire/ — Charbroil® today announced the launch of their new “3-in-1 Grilling Starts Here” campaign, reinforcing the brand’s commitment to delivering greater value and versatility for outdoor cooks. It highlights Charbroil’s 3-in-1 functionality which combines gas grilling, griddling and charcoal cooking into a single grill across multiple product lineups.
The campaign launches ahead of peak grilling season, reflecting evolving consumer preferences in outdoor cooking. As interest in griddling continues to rise, more shoppers are looking for versatile grills that offer multiple cooking methods without requiring additional purchases and Charbroil is positioning its lineup as a seamless, all-in-one solution.
“Grilling has traditionally forced consumers to choose between a gas grill, a griddle or a charcoal grill,” said Tom Penner, Group President of Outdoor Brands, LLC. “Our 3-in-1 functionality eliminates that compromise, allowing grillers to cook all three ways on a single grill without sacrificing performance or space.”
Charbroil delivers this versatility through a combination of built-in features and optional accessories, depending on the model. The brand’s flagship grill, Pro Series, offer 3-in-1 capability straight out of the box. Other product lines can be easily upgraded to the 3-in-1 functionality with custom fitted accessories. While griddle inserts have become more common across the category, Charbroil’s ability to incorporate charcoal cooking sets it apart. Charbroil is the first and only grill brand to offer all three cooking methods – grill, griddle, and charcoal – in a single unit.
The campaign builds on years of product development and is backed by consumer research identifying multi-functionality as a key purchase driver. It also reinforces Charbroil’s position as the leading U.S. gas grill brand by unit sales, based on 2025 Yipit data. Developed in partnership with creative agency The Variable, it will run across streaming, social, digital video, and retail media channels.
Charbroil 3-in-1 grills and compatible accessories are now available at Amazon, Lowe’s, Walmart, Charbroil.com, and other major retailers.
SOURCE Charbroil®