Usain Bolt Becomes Face of Epson’s Cartridge-Free Printing Campaign

Epson is looking to expand its customer base while promoting their heat free printer technology


Usain Bolt will be the face of a major awareness building campaign for Epson’s cartridge-free EcoTank printers. Since the 2010 launch, over 60 million EcoTank printers have sold worldwide. Other than being eco-friendly, these high-capacity ink tank printers save customers up to 90% on printing costs.

Usain will demonstrate in his own light-hearted way that with Epson’s EcoTank printers, you can literally “Just Fill and Chill” for up to three years of cartridge-free no-hassle printing.

Regarding the partnership, Yoshiro Nagafusa, President of Epson Europe, said: “Usain is the perfect partner for us! He is one of the most recognizable people in the world and his engaging character will help bring our low-cost printing solutions to life in a fun, memorable and engaging way. With more of us working from home than ever before, and modern family life getting busier, now is exactly the right time to raise even more awareness of our EcoTank printers and the cost saving benefits they deliver.”

Usain Bolt said: “I’m delighted to be working with Epson to help spread the word about EcoTank printers. I only partner with brands that I believe can make a real difference. EcoTank printers remove many of the frustrations that exist around printing with cartridges so anything that can help make life a little bit easier has got to be a good thing. But it’s about much more than that! We share many of the same values such as building better futures. For Epson, that’s all about building trust through its products, products that help communities grow and prosper. And for me it’s about inspiring others to follow their dreams, regardless of how big or small they may be.”

About the EcoTank Printers

The printers come with high yield ink bottles instead of cartridges, reducing waste. All Epson’s new EcoTank printers feature its Micro Piezo Heat-Free Technology, providing reduced energy consumption with less need for replacement parts.

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.