Mattress manufacturer King Koil has expanded its factory here by nearly 50% with a 40,000-square-foot addition to its manufacturing floor.

Building on its strategy to expand its domestic manufacturing platform, the King Koil factory now measures 130,000 square feet. With the capacity expansion, the company plans to add a dedicated production area for its Smartlife Collection and hire 20 additional employees, bringing total employment to 90.

“Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading their homes and who are also placing more emphasis on innovation and luxury, two key areas of the market where we have focused our efforts the past few years,” said David Binke, CEO. “This strategy has proven successful as we continue to see this trend with high-end consumers who are focused on improving their overall health and sleep performance rather than focusing on the lower-end products that are saturating the market today.

“Our SmartLife sleep system, which touches both the health and luxury characteristics consumers are looking for today, is a primary example of this marketplace shift. As we continue to place SmartLife as well as our other very popular product lines with our retail partners across the country and consumer demand continues to rise, this expansion allows us to become an even more important – and reliable – partner for our retail customers.”

King Koil’s opened the facility in Arizona in 2018 after the company announced plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy. The plant services retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming, Minnesota, Illinois, Kansas, Nebraska, Texas, Arkansas, New Mexico, Oklahoma, Iowa, North Dakota, South Dakota, Missouri, Wisconsin and Louisiana.